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Winery Tasting Room Training

Train your Winery Tasting Room Team and Watch your DTC Sales Increase!

Direct to Consumer Sales from the Tasting Room can be the greatest potential revenue source for a winery. Are you maximizing yours with the right kind of winery tasting room training for your team?

How can you give your tasting room team the skills to really capitalize on your DTC sales opportunities? Does it seem like they could somehow be doing more to connect more effectively with your guests but you’re not sure exactly what? How can you help your team members succeed in making each interaction a Relation-SIP and not a Relation-SLIP?

Winery Tasting Room Training Customized for You

We develop customized programs to help your winery tasting room team understand quickly what your visitor is interested in hearing because not all guests are the same! Do they want to delve into the technical data and details? Or are they more interested in knowing about the family history of the owners? Or maybe they’re foodies who want to talk about food pairings!

Our programs offer “people-reading” techniques and specialized winery tasting room training so your staff can quickly identify different communication and personality styles in your guests. Your team can then tailor their service delivery accordingly to meet your customers’ needs more effectively and sell more wine.

Learn more about our training programs

Contact Us Today


Ashli is an extremely positive and magnetic personality. She is easy to work with and her enthusiasm and insights have taken a group of strangers and helped us to bond as a team. The most valuable to me was learning to work with each of our personality types. Fascinating discovery that I now use in my relationships outside work as well. Ashli's teachings and insights are a must!

Kim KAsst. Tasting Room Manager, Phantom Creek Estates Winery

Ashli introduced the concept very clearly from the beginning, which set a great foundation to work on. She also provided an environment (through activities) where we got to know the other participants quickly.

Workshop Participant

Learned a lot about myself and how better to work with others. Good concrete goals and actions came out of this course experience.

Workshop Participant

I had the privilege to work with Ashli on several official high profile promotional events, in my former capacity as Italian Travel Commissioner for Canada. Her outstanding professional know-how and managerial skills have always impressed me and I am pleased to recommend her as an ideal business partner.

Enzo CMarketing Solutions for Unique Travel Products

I've taken the DiSC with the CPA program and it's probably the most accurate test I've ever taken. It did an outstanding job of figuring out what makes me tick.

Matthew PVice President, Finance, New Market Funds

Ashli is a committed professional who is a joy to work with. Her energy and enthusiasm are infectious. And she is very knowledgeable in people development and personality assessment. She is dedicated to the success of her clients and goes the extra mile to ensure her advice, tools and expertise are having a positive impact on her client’s business.


Let’s Get Started

Give us a call today and let’s get to work on increasing your tasting room sales!