You are selling more than wine with that bottle of wine! Our programs train your team to go “Beyond the Wine” when they engage with your guests. They’ll learn to recognize and react to buying signals, feel comfortable asking for the sale, and master the elegant art of the upsell. Your tasting room will be more profitable than ever before!
Training and Workshops

Building your Wine Club
We offer strategies to grow your Wine Club and steward your members because retaining them is far less costly than finding new ones! Need a Wine Club? We can work with you to create your Wine Club so it’s unique and appealing. Now more than ever, wine lovers appreciate the ability to hear from their favorite wineries and receive your wines directly to their doors!


Customer Engagement Strategies
We develop strategies and programs to engage your guests and retain your loyal customers so they’ll want to keep coming back and bring their friends with them too. Research shows that your efforts in stewarding your customers pays off in the long run
Team Building Workshops
Improve communication, avoid conflict, and misunderstanding to build a cohesive team that is efficient, effective, productive, and happy! For tasting room teams and admin/supervisory/leadership teams too.


Winery Hospitality Tune-Up
Are there small details you’re missing at your winery that are preventing you from fully leveraging all your sales and customer engagement opportunities? We’ll do an assessment and tune-up to ensure you’re firing on all cylinders and not leaving sales on the table.
Virtual Event Production and Hosting
Interested in offering an online experience or a virtual tasting? Let us handle the production details while you provide the star power with your unique personality and wines! Virtual events can be organized to include pre-shipment of the wines that you’ll feature. You might want to include a culinary element too!


Individual or Group Coaching
Our coaching services offer a confidential and safe environment to discuss leadership or career challenges, explore solutions, build strategies, or develop action plans to accomplish your team or individual goals faster.
We use superior research-backed assessment tools to custom design programs that build:
- Engaged, productive teams
- Skilled sales professionals
- Customer-centric service pros
- Happier employees
- Reduced workplace conflict
- Cultivated self-awareness
- Effective, inspiring leaders
- Motivational know-how
Leadership Training
Are you a newly-promoted leader learning the ropes or part of a newly-formed leadership team? Or does your established team need a tune-up and some fresh perspectives? Give us a call to customize the leadership training program that meets your specific needs and empowers you to inspire and engage as a cohesive team!

Testimonials
Let’s strengthen your team!
Make every single guest engagement count with our “Beyond the Wine” training. Give us a call and find out how we build your team’s sales skills for a more profitable bottom line!