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Training and Workshops

DTC Sales and Hospitality Training

You are selling more than wine with that bottle of wine! Our programs train your team to go “Beyond the Wine” when they engage with your guests. They’ll learn to recognize and react to buying signals, feel comfortable asking for the sale, and master the elegant art of the upsell. Your tasting room will be more profitable than ever before!

Building your Wine Club

We offer strategies to grow your Wine Club and steward your members because retaining them is far less costly than finding new ones! Need a Wine Club? We can work with you to create your Wine Club so it’s unique and appealing. Now more than ever, wine lovers appreciate the ability to hear from their favorite wineries and receive your wines directly to their doors!

Customer Engagement Strategies

We develop strategies and programs to engage your guests and retain your loyal customers so they’ll want to keep coming back and bring their friends with them too. Research shows that your efforts in stewarding your customers pays off in the long run

Learn more about our training programs

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Team Building Workshops

Improve communication, avoid conflict, and misunderstanding to build a cohesive team that is efficient, effective, productive, and happy! For tasting room teams and admin/supervisory/leadership teams too.

Winery Hospitality Tune-Up

Are there small details you’re missing at your winery that are preventing you from fully leveraging all your sales and customer engagement opportunities? We’ll do an assessment and tune-up to ensure you’re firing on all cylinders and not leaving sales on the table.

Virtual Event Production and Hosting

Interested in offering an online experience or a virtual tasting? Let us handle the production details while you provide the star power with your unique personality and wines! Virtual events can be organized to include pre-shipment of the wines that you’ll feature. You might want to include a culinary element too!

Individual or Group Coaching

Our coaching services offer a confidential and safe environment to discuss leadership or career challenges, explore solutions, build strategies, or develop action plans to accomplish your team or individual goals faster.

We use superior research-backed assessment tools to custom design programs that build:

  • Engaged, productive teams
  • Skilled sales professionals
  • Customer-centric service pros
  • Happier employees
  • Reduced workplace conflict
  • Cultivated self-awareness
  • Effective, inspiring leaders
  • Motivational know-how

Leadership Training

Are you a newly-promoted leader learning the ropes or part of a newly-formed leadership team? Or does your established team need a tune-up and some fresh perspectives? Give us a call to customize the leadership training program that meets your specific needs and empowers you to inspire and engage as a cohesive team!


Ignite Pizzeria staff recently got to work with Ashli Komaryk with Komaryk Communications for a training day to boost our customer service skillset: active listening, emotional intelligence, and problem-solving. Well worth it! Thank you Ashli for your wonderful professional, compassionate, and motivating presence. We are happy to recommend you for other businesses looking to get everyone on the same page about service quality!

Jennifer WManager at Ignite Pizzeria

Ashli is an extremely positive and magnetic personality. She is easy to work with and her enthusiasm and insights have taken a group of strangers and helped us to bond as a team. The most valuable to me was learning to work with each of our personality types. Fascinating discovery that I now use in my relationships outside work as well. Ashli's teachings and insights are a must!

Kim KAsst. Tasting Room Manager, Phantom Creek Estates Winery

Ashli introduced the concept very clearly from the beginning, which set a great foundation to work on. She also provided an environment (through activities) where we got to know the other participants quickly.

Workshop Participant

Learned a lot about myself and how better to work with others. Good concrete goals and actions came out of this course experience.

Workshop Participant

I had the privilege to work with Ashli on several official high profile promotional events, in my former capacity as Italian Travel Commissioner for Canada. Her outstanding professional know-how and managerial skills have always impressed me and I am pleased to recommend her as an ideal business partner.

Enzo CMarketing Solutions for Unique Travel Products

I've taken the DiSC with the CPA program and it's probably the most accurate test I've ever taken. It did an outstanding job of figuring out what makes me tick.

Matthew PVice President, Finance, New Market Funds

Ashli is a committed professional who is a joy to work with. Her energy and enthusiasm are infectious. And she is very knowledgeable in people development and personality assessment. She is dedicated to the success of her clients and goes the extra mile to ensure her advice, tools and expertise are having a positive impact on her client’s business.


Let’s strengthen your team!

Make every single guest engagement count with our “Beyond the Wine” training. Give us a call and find out how we build your team’s sales skills for a more profitable bottom line!